A Good Boy

A Good Boy is a dog food brand that offers natural, wholesome, and delicious meals for your furry friends. Good Boy believes that dogs deserve the best quality food that is made with fresh ingredients and no artificial preservatives or fillers. Good Boy’s brand identity reflects its personality: friendly, playful, and trustworthy.





To truly capture the essence of our brand, we have designed a logo that encapsulates our personality. Through the subtle illustrations incorporated into our logo, we aim to reconnect with its very essence. The hand-drawn, dog-related icons also create a welcoming and amiable vibe, inviting pets into a world of tasteful delights. In addition to our captivating logo, we have chosen a vibrant color palette that reflects both playfulness and trustworthiness. These bright colors not only capture attention but also create a cohesive and energetic visual identity for Good Boy.





Furthermore, the font styles have been thoughtfully selected to infuse the brand with creativity and playfulness. By opting for distinctive and engaging typography, we reinforce the brand's commitment to delivering a memorable and enjoyable experience for both dogs and their owners.

Passion Project | 2022