Crafter's Cove is your go-to destination for handmade wonders, DIY essentials, and a whole lot of creative magic. Here, crafters can unleash their inner maker by joining workshops and classes, immersing themselves in unique handmade items, and exploring the best selection of tools for their next project. It's the ultimate crafter's haven!
The goal of this project is to create a visual identity that showcases the brand as a place where crafters can freely be their most creative selves. An extremely fun and creative community that simply gets them!
Thus, I ensured that the creative direction for this revolved around the playful, happy-go-lucky, and colorful personality of the brand. I want to show this through the bright colors and the cute illustrations of various craft tools that will resonate with the audience. The chosen typography pairing is also fun + modern and still easy to read.
To showcase the visual identity of the project, the brand elements are presented through communication materials, content creation, merch, and packaging mockups. This shows how to use the brand's elements cohesively.
