How Data and technology deliver increased ROI
James Zipeure
Delivering personalised journeys: How data transformed Emirates’ marketing strategy
Emirates case study
We transformed Emirates' marketing strategy by implementing a data-driven approach that reshaped customer engagement. Through advanced data analytics, we analysed customer behaviour and market trends, allowing us to create hyper-targeted, personalised campaigns. These efforts significantly increased conversion rates and boosted ROI by delivering the right message to the right audience at the perfect time.
Our approach integrated content creation, social platforms, and media partnerships across APAC. Automation streamlined repetitive tasks, improving scalability and operational efficiency while reducing human error. This automation also optimised media buying, cutting wasted spend and maximising return on investment.
Content played a key role, with audience-specific messaging tailored for social media channels. We worked closely with Emirates' teams to develop rich content that resonated with diverse regional audiences, enhancing customer engagement and loyalty.
We fostered cross-department collaboration, aligning marketing, operations, and sales towards shared objectives. This alignment improved workflow efficiency, reduced delays, and enhanced overall productivity, enabling the organisation to respond swiftly to market changes.
Real-time analytics provided ongoing performance tracking, allowing us to make continuous adjustments and ensure that campaigns remained aligned with business goals. The ability to quickly adapt based on real-time insights helped boost campaign performance.
We also optimised the customer journey by mapping out every touchpoint, ensuring a smooth experience from brand awareness to post-purchase interactions. This refinement increased customer retention and contributed to long-term loyalty.
By leveraging predictive tools, we identified segmentation opportunities and trends, further personalising campaigns for maximum impact. Our scalable solutions ensured that Emirates could meet growing demands while maintaining efficiency and effectiveness.
In summary, our integrated strategy—combining data insights, content, social platforms, automation, and cross-team collaboration—delivered a seamless and engaging customer experience, significantly enhancing Emirates' brand presence and driving sustained growth and ROI across the APAC region.
HOW WE DELIVER THESE GOALS
Introduction
Our team provided a data-driven marketing strategy for Emirates that completely transformed how they engaged with customers. By leveraging advanced analytics, we crafted highly targeted, personalised campaigns that significantly improved conversion rates and maximised ROI.
Strategy development
We began by thoroughly analysing customer behaviour and market trends across APAC. By using data from multiple touchpoints, we designed hyper-targeted campaigns tailored to specific audience segments. This approach ensured Emirates could reach the right people at the right time, driving more meaningful engagement and increased conversions.
Content creation and automation
Content was a cornerstone of our strategy, with a focus on crafting compelling messaging for social media and other digital platforms. We also introduced automation to streamline repetitive tasks, improving operational efficiency and freeing up resources for more strategic work. Automation in media buying reduced wasted spend and maximised ROI.
Cross-department collaboration
We aligned marketing, operations, and sales teams to create a unified approach. This cross-departmental collaboration improved workflow efficiency, reduced delays in payment cycles, and fostered a more cohesive, productive organisation. As a result, Emirates could quickly adapt to shifting market conditions.
Performance tracking and analytics
By introducing real-time analytics, we provided Emirates with ongoing insights into the performance of their campaigns. This allowed for continuous optimisation, ensuring marketing efforts were always aligned with business goals. Real-time data helped identify areas for improvement, enabling swift adjustments when needed.
Customer journey optimisation
We mapped the entire customer journey, ensuring every interaction—from brand awareness to post-purchase follow-ups—was seamless and engaging. This optimisation enhanced customer satisfaction, improved retention rates, and contributed to long-term loyalty.
Scalable solutions
Our scalable solutions were designed to grow with Emirates’ business needs. By ensuring flexibility in both marketing strategies and operational processes, we future-proofed their ability to handle increased demand while maintaining efficiency.
Results and impact
The combination of data analytics, automation, content, and cross-team collaboration allowed Emirates to deliver a unique, engaging customer experience. This holistic approach significantly boosted their brand presence and drove substantial ROI across the APAC region.FAQ
How will a data-driven strategy improve my campaign?
By analysing customer behaviour and market trends, we’ll create hyper-targeted campaigns that increase engagement and conversion rates, ensuring your message reaches the right audience at the right time.
What type of content will be created for the campaign?
We’ll develop culturally relevant content tailored to specific APAC regions, ensuring maximum resonance with local audiences to boost interaction and brand loyalty.
How does programmatic advertising benefit Emirates' campaigns?
Programmatic advertising allows for precise audience targeting and efficient budget use, ensuring optimal ad placement and reducing wasted spend.
How do social media strategies fit into the overall plan?
We’ll design region-specific social media campaigns that build brand visibility and engagement by reaching targeted audiences across APAC, enhancing the overall impact.
What are the benefits of securing APAC media deals?
Regional media partnerships will increase Emirates’ campaign visibility across APAC markets, driving localised awareness and engagement for maximum reach.
How will you monitor the performance of the campaign?
Real-time tracking tools will be implemented to monitor content, social media, and programmatic performance, enabling agile adjustments to optimise results.
What role does customer journey mapping play?
By mapping the customer journey, we ensure that every touchpoint, from initial interaction to post-purchase, delivers a seamless experience, enhancing customer satisfaction and retention.
How scalable are the solutions you’re offering?
Our programmatic advertising and media strategies are scalable, allowing the campaign to grow alongside market demand without compromising efficiency.
How will combining programmatic ads with data insights maximise ROI?
Programmatic ad buys will be aligned with data from social media and content strategies, ensuring each ad spend is informed by customer behavior, leading to higher ROI.
How quickly can I expect results from this campaign?
Immediate improvements in targeting and engagement can be expected, with significant ROI growth typically realised over several months as the campaign optimises and scales.
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Posted Sep 15, 2024
Created a mobile-first strategy for Emirates, focusing on interactive user experiences and social integration to drive engagement, increase brand visibility
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Telstra
Emirates
Reckitt
