I began my journey in the digital advertising space by pioneering the first Trade Desk and ad network in the APAC region, a bold move that positioned me at the forefront of a rapidly evolving industry. This early work laid the foundation for the growth of programmatic advertising in the region, bringing advanced technology and data-driven strategies to brands and agencies seeking to maximize their marketing potential.

Building on this success, I founded and led Vena, which grew to become one of the largest independent ad networks in APAC. Under my leadership, Vena became known for its innovation, delivering cutting-edge solutions that connected brands to audiences through efficient, high-performance programmatic advertising. The scale and success of Vena demonstrated my ability to drive growth in a competitive and fast-moving market.

Additionally, at Havas, I took on the challenge of building their Trade Desk, social, and data business from the ground up. I integrated these services into a cohesive platform, allowing Havas to offer comprehensive programmatic advertising, social media strategy, and data-driven marketing solutions. This not only expanded the company’s capabilities but also positioned Havas as a key player in the digital space, driving significant returns for clients and creating long-term value.