With over 25 years of experience across media, advertising, and digital transformation, I’ve developed a deep expertise in negotiating and executing high-value commercial media deals for some of the world’s leading brands. My work spans traditional and digital media, giving me a unique ability to drive impactful results across TV, radio, print, and digital channels. My approach is always rooted in securing maximum value and competitive pricing, ensuring that each media investment delivers measurable returns.

During my time at Havas Media Group, I built their Trade Desk, social, and data business from the ground up, transforming how the agency approached programmatic and data-driven media buying. I led strategic negotiations with media vendors across traditional and digital landscapes, ensuring our clients received premium placements and cost efficiencies.

At Dentsu, I further expanded my commercial deal-making expertise by managing large-scale media operations. Here, I spearheaded deals that aligned traditional media with digital-first strategies, ensuring clients benefited from a cohesive, multi-platform approach. My experience negotiating with major media vendors allowed me to deliver optimised media packages that effectively balanced cost and reach.

In traditional media, I have negotiated significant deals with TV, radio, and print outlets, ensuring brands gain extensive exposure while maintaining budget control. My ability to navigate the complexities of traditional media buying, paired with a strong understanding of audience data, consistently allowed me to secure premium placements at the most competitive rates.

On the digital side, I’ve been at the forefront of programmatic advertising, DSP integrations, and cross-platform campaign optimisation. My work in building programmatic solutions ensures that clients can achieve precision-targeted advertising while maximising their return on investment. This includes negotiating high-impact deals on digital platforms that deliver real-time bidding advantages and measurable results.

Combining my traditional media buying experience with cutting-edge digital strategies, I continue to lead successful commercial media deals that ensure value, impact, and long-term growth for brands. Whether through traditional channels or innovative digital platforms, my ability to balance cost efficiency with strategic reach has consistently driven outstanding results for my clients.