Polish Embassy of Canada - Strategy, Advertising, Planning

Developed a marketing plan to attract new kinds of Canadian consumers to Poland. Created digital and physical advertising content. Designed travel packages. Strategized SEO and PPC data based on google analytics as well as website and social media interactions. Utilized stages of awareness model (among others) to identify leads and new customers as well as tracking metrics to follow the progress of lead into a loyal customer. Presented to the Polish Ambassador of Canada.