Owned by Old Mutual, ANDTHIS is a contemporary e-commerce solution in the form of a virtual mall (think Uber Eats for fashion products). The aim was for users to be able to easily browse a curated list of products from their local malls that matches their personal interests, as well as order from multiple stores and receive the products as part of one delivery. They signed with Specno who provided a product delivery team that would complete the full design and development of the platform.

I was the sole lead designer on the project, working alongside a product owner, scrum master, and three developers. My responsibilities included working closely with stakeholders to synthesise user requirements, conducting user research, assisting with system architecture, managing timelines & expectations, defining a brand, leading the end-to-end design process, and working closely with my product owner and developers to ensure correct implementation.

The project required the designing of three platforms:

A consumer facing mobile app

An internal mobile app that pickers would use to fulfil orders, integrated with a distribution centre.

A marketing website