📧 Email Campaigns - 📰 Newsletter, 🤖 Email Automation
Jhon Jaimes
Máximo - Email Sequence
CHALLENGE
Successfully designed and executed a strategic email sequence for Maximo, the neobank. The sequence was to significantly increase the download rate of the application and drive the opening of numerous digital accounts.
STRATEGY
A manual email marketing flow model was designed to achieve the objective of activating the customer in a time span of 10 days, with follow-up by channel (SMS, Push, Email).
Emails Sent: 547,696 Opens: 95,243
Clicks: 5714 Ctr: 6%
Maximo - Email Sequences
Davivienda - Email Sequence
CHALLENGE
Seek to increase the opening rate, clicks, and conversions in emails using differential creativity, with the objective of strengthening the relationship with customers and generating more significant opportunities for sales and loyalty.
STRATEGY
Development of concept and structure for the campaign, with objectives based on individual goals for each bank client. This was accompanied by advertising and SMS.)
+267% Conversion Rate, From 4.5% To 12%.
Davivienda - Email Sequence
Bancolombia - Email Sequence Credit Card
CHALLENGE
Improve the opening rate of Bancolombia's promotional e-mails related to credit cards, capturing the attention of recipients and generating greater interest in the associated offers and benefits.
STRATEGY
We launched a campaign structured under archetypes and usage occasions. Structured under three moments: activation, use, and repurchase using the cards under the Mastercard franchise.
48.9% Campaign Open Rate in 3 Months.
22.3% Total Number of Clicks.
Like this project
Posted Jun 30, 2023
I work for you to drive email open and click-through rates, increasing subscriber interaction and engagement with promotional content and brand offers.
Likes
0
Views
5
Clients
Banco Davivienda
Máximo
Bancolombia
