Máximo - Email Sequence

CHALLENGE

Successfully designed and executed a strategic email sequence for Maximo, the neobank. The sequence was to significantly increase the download rate of the application and drive the opening of numerous digital accounts.

STRATEGY

A manual email marketing flow model was designed to achieve the objective of activating the customer in a time span of 10 days, with follow-up by channel (SMS, Push, Email).

Emails Sent: 547,696 Opens: 95,243

Clicks: 5714 Ctr: 6%

Davivienda - Email Sequence

CHALLENGE

Seek to increase the opening rate, clicks, and conversions in emails using differential creativity, with the objective of strengthening the relationship with customers and generating more significant opportunities for sales and loyalty.

STRATEGY

Development of concept and structure for the campaign, with objectives based on individual goals for each bank client. This was accompanied by advertising and SMS.)

+267% Conversion Rate, From 4.5% To 12%.

Bancolombia - Email Sequence Credit Card

CHALLENGE

Improve the opening rate of Bancolombia's promotional e-mails related to credit cards, capturing the attention of recipients and generating greater interest in the associated offers and benefits.

STRATEGY

We launched a campaign structured under archetypes and usage occasions. Structured under three moments: activation, use, and repurchase using the cards under the Mastercard franchise.

48.9% Campaign Open Rate in 3 Months.

22.3% Total Number of Clicks.