Localiza Rent A Car - Escape The Routine

Challenge

Achieve a significant increase in customer loyalty, increase market share and maximize return on investment (ROI) through innovative and effective marketing strategies.

Strategy

Creation of a complete conversion funnel that included a low-cost guerrilla email marketing strategy: we used automatic appointment scheduling.

Also personalized the message with preferred travel destinations and a free rental day as motivation to get them to schedule their next car rental on the Localiza platform.

33% Email Open Rate

57% Increase in Bookings

568 New Car Rental in One Week

Haceb Home Appliances - One Fridge That Fed Over 6500 People

Challenge

Launch a social action to increase community engagement and participation, generating a positive impact and strengthening the brand's presence on social networks.

Strategy

We distributed a series of refrigerators outside the stores in the city. Through social networks and media such as radio and TV, we invite people. Whoever wanted could donate, whoever needed it could pick up food from them.

More Than 17,600 Meals Were Delivered, Also More Than 6,500 People Benefited From This Program.

Gillette - Shave Advisor

Challenge

Design and launch an interactive online questionnaire for Gillette that engages users, encourages active participation and provides valuable information about customer needs and preferences.

Strategy

We migrated from a non-interactive site that was easily abandoned, to one that remained visited all the time. Thanks to this we can say that we had a regional success with more than 108,786 men answering the shave advisor questions in Argentina, Mexico, Chile, Peru, Colombia and Brazil.