Gillette Body Line Launch

CHALLENGE

Increase engagement, reach, and interaction

STRATEGY

A whole scheme was created to present the benefits of the products. In collaboration with designers and product managers, articulated objectives aligned key messages, and edited each existing text to improve clarity and tone of voice.

Bounce Rate 96% to 30.54%.

856.736 Traits completed.

77.249 Emails captured.

Gillette Body Line Launch - Copywriting, Ux Writing, SEO Content

qiip - Product as a Service Launch

CHALLENGE

Create a brand manual from scratch, defining style and tone of communication.

STRATEGY

Use elements of gamification, incentives, and coaching to teach them to save, manage and improve financial culture. Created original tone and voice for all copy managing in this new brand.

Average Visit Time of 116.55 Seconds

qiip - Copywriting, SEO Content, Style Manual

Interlan - New Website

CHALLENGE

Transform the tone and style of messages to complement the redesign of the new image.

STRATEGY

Create for this company specialized in IT infrastructure and security solutions a new way to communicate its brand. I led the design thinking process for the creation of their new image. Then I wrote the style and tone manual for their new website.