Increase engagement, reach, and interaction

A whole scheme was created to present the benefits of the products. In collaboration with designers and product managers, articulated objectives aligned key messages, and edited each existing text to improve clarity and tone of voice.

Create a brand manual from scratch, defining style and tone of communication.

Use elements of gamification, incentives, and coaching to teach them to save, manage and improve financial culture. Created original tone and voice for all copy managing in this new brand.

Transform the tone and style of messages to complement the redesign of the new image.

Create for this company specialized in IT infrastructure and security solutions a new way to communicate its brand. I led the design thinking process for the creation of their new image. Then I wrote the style and tone manual for their new website.