Anand, the co-founder of Zelle Education, wanted to strengthen his personal brand on LinkedIn. The goal was to establish thought leadership, increase visibility, and create opportunities for business collaborations while aligning content with his authentic voice.

Content Buckets: Developed structured content pillars that aligned with Anand’s goals:

Strategic Consistency: Implemented a posting schedule that balanced thought-leadership with company storytelling, ensuring a professional yet human tone.

Engagement Tactics: Crafted posts that encouraged dialogue, not just likes — turning Anand’s profile into a hub for conversations around education and entrepreneurship.

Business Positioning: Showcased Zelle Education’s impact in a way that naturally attracted potential collaborators and partners.

Industry insights that positioned Anand as a forward-thinking leader.

Company milestone posts written in a storytelling style, making updates feel authentic and relatable.

Value-based personal posts sharing lessons, challenges, and learnings that resonated with peers and partners.

Boosted Visibility: Anand’s posts reached a wider professional network, making his profile stand out in the education and entrepreneurship space.

Engagement Growth: Thought-leadership posts saw 2–3x higher engagement compared to previous activity.

Business Partnerships: His improved visibility directly translated into new business partners and collaborations for Zelle Education.

Community Credibility: His content built authority, sparking meaningful conversations and establishing him as a trusted voice in the industry.