Creation of 'Kind in Mind' Gifting Brand

Magdalena wanted to build a meaningful gifting brand from scratch. She needed help shaping the product idea, designing elegant items with emotional value, defining a soft and timeless brand identity, and creating a minimalistic website to launch her vision online.

Through in-depth research and benchmarking, we designed unique, emotion-driven products: a customizable memory box and a personalizable journal. We sourced materials and aligned production with the brand’s aesthetic—thoughtful, elegant, and gift-ready.

We created the “Kind in Mind” brand, evoking intentionality, elegance, and nostalgia. The identity was built around soft tones, romantic typography, and minimalistic design, ensuring emotional depth while staying clean, modern, and easy to apply across formats.

We designed a delicate, intuitive website to reflect the brand's romantic minimalism. With an elegant layout and soft visuals, the site guides users through the gifting experience, showcasing products while capturing the heartfelt essence behind each piece.