Brand Identity and Social Media Strategy for Roma's Room

Create a brand identity that resonates with a diverse audience of pet owners, not just those with cats and dogs. The brand needed to symbolize warmth and inclusivity, while paying homage to the owner’s late ferret, Roma, embodying a sense of extended family for all pet types.

Built a user-friendly website showcasing Roma's Room's commitment to animal diversity and ethical care, fostering trust and encouraging engagement through clear communication.

Developed a warm, inviting brand identity with playful animal motifs, and animated the logo to add dynamic charm, enhancing digital interactions and brand recognition.

Executed a vibrant social media strategy using interactive content and educational posts that align with the brand’s playful yet caring ethos, enhancing community engagement.