Generative AI Workshop for LEGO

LEGO sought to explore how Generative AI could drive innovation across its teams—from product design to marketing and operations. The challenge was to inspire, educate, and activate their teams with real-world applications tailored to their daily work.

We designed a full-day workshop for LEGO, introducing the fundamentals of Generative AI through engaging keynotes, interactive demos, and live tools. The session covered cross-industry applications—from education to fashion—to show AI’s transformative power.

Using storytelling and real examples, we explored how LEGO teams could apply AI in product design, customer insights, marketing, HR, and operations. From prototyping new sets to improving supply chain forecasts, the workshop sparked concrete, creative ideas.

To close, we hosted a hands-on ideation session where teams discussed how AI could support their roles, co-piloting their future. The experience blended inspiration, strategy, and action, equipping LEGO with tools to lead innovation confidently.