The Challenge Bailee Bea needed to evolve its brand into something more sophisticated, timeless and elegant. They were looking for a visual identity that would feel delicate and premium, while staying playful enough for a children's product line. The goal was to implement this new identity across all touchpoints, including a cohesive and aesthetically aligned eCommerce website.

Brand Identity Development We created a refined and poetic visual identity using lilac and deep purple tones, Roman serif typography and delicate hand-drawn illustrations. The brand conveys elegance, softness and a timeless charm that resonates with both children and design-conscious parents.

Brandbook Creation A carefully crafted brandbook captures Bailee Bea’s visual universe, detailing its color palette, typography, icon style and illustration rules. This guide ensures consistent and graceful brand communication across all formats and future brand materials.

Brand Implementation We applied the identity across packaging, product labels and corporate stationery, maintaining a cohesive aesthetic. The brand's delicate and refined tone comes to life in every touchpoint, turning products into keepsakes and packaging into decor.

Website Design The eCommerce website was designed to reflect the brand’s soft and elegant aesthetic. Featuring gentle colors, refined typography and a clear structure, the site offers a seamless shopping experience that highlights the beauty of each product.