This limited-edition pop-up book brings to life the legendary yachts of the America’s Cup. The challenge was to engage a niche audience of sailing enthusiasts and collectors through organic and paid social media, while building hype for the Kickstarter campaign and driving sales.

Social Media Management & Paid Campaigns We managed the end-to-end digital presence across Instagram, Pinterest and Meta Ads, combining organic storytelling with targeted performance campaigns to build a pre-launch audience and drive conversions.

Brand Identity & Content Strategy We defined the visual and verbal tone of the brand, inspired by nautical elegance and storytelling. From teaser posts to behind-the-scenes content, we brought out the emotional value of craftsmanship and legacy.

Audiovisual Production & Editing We produced short-format videos, reels, and motion graphics tailored for Kickstarter and Instagram, blending archival material with modern visuals to build anticipation and inspire action.

Web Development We developed a landing page aligned with the vintage-meets-modern visual identity of the project. The site served as the central hub for storytelling, product features and campaign updates, optimized for both organic visibility and conversion during the pre launch and launch campaign.