Phoebe Yan
Roomi is a second project I worked on for the Google UX Certificate program, the previous project is called Room for Roommates, both serve as a platform to allow students to find rooms or apartments for their upcoming off-campus housing and a place to meet possible roommates.
Roomi is a one stop place for matching potential roommates with housing
March 2022 - June 2022
College students often struggle to find their first off-campus housing for the first time without the help of the school.
Let alone they need to pair themselves up with another roommate to lease an apartment together.
To have a better understanding of the users, I conducted User Research and created a user persona, problem statements, and user journey map to help define who the user is.
I hypothesized undergraduate students who are looking for off-campus housing will emphasize pairing with roommates other than the price of the apartment.
Result: My assumptions are only partially correct
For First Time students, who are looking for an apartment emphasize much more on WHO they pair with as roommates as it affects their daily living habits and will be mostly sharing the common living area with.
Only 8% of students are concerned on the pricing of the housing.
Marcus is an undergraduate student who needs to find his first off-campus housing by the end of September because he can no longer live in on-campus housing.
Since Roomi is a one-stop marketplace for finding housing and pairing with a potential roommate, I have to include different genres of housing matching different roommates' preferences.
I first started with Crazy 8s to come up with some key features or layouts of how Roomi could look like.
Eventually choosing some of the ideas over to a paper wireframe to test out layouts.
And finalize the ones that are the most feasible into one single layout.
The majority of users want a quick glimpse into what Roomi has to offer.
Therefore, I have moved cards above the fold so it is perfect for users to explore during the first glance into Roomi.
Features that I love :
By default, there is a side navigation menu for the user to quickly understand there are different sections on this site that serves their needs.
In the law of proximity, placing relevant or similar items together allowed users to quickly realize they were in the same category and allowed them to browse through without much explanation provided.
Some of the users declared it was the first time they found an apartment on their own and were confused about where to begin.
A lot of them start by looking for housing through their mobile phones first, so having an adaptive design on screen sizes can increase the likelihood for users to use Roomi for their next housing or find their next roommates.
To discover any potential usability issues, I have undergone a moderated usability study:
📍 Location: US, remote 🙋♂️ Participants: 5 participants ⏱️ Length: 20 - 30 minutes
Users are confused about where to find reviews and messages as they keep going back and forth to the home page.
After going through users' feedback on the "Roomi" term is confusing as it directs them to a message.
I have re-wired them to appropriate screens and added "messages" to avoid confusion between roomi and messaging.
Users are confused at the terms "Roomi" and "Circle" as they do not know what these terms refer to.
Before Usability Study
Discussion boards are named as it is but is confusing for users as there are another term "circle" for it. Most users expressed confusion and has to click around to discover it
After Refinement
Minimize confusion on "discussion board" to the same term in navigation menu as "circle"
I have re-arranged the location for reviews and created a specific location for messages.
From the home page, the user is able to decide whether they are in need of a room or a roommate directly.
All the participants loved the placement of each section and the color combinations. They said if this is an actual product they would be regular user, especially during the summer season when they have to look for housing and roommates!
Adobe XD is a very useful tool especially when you are creating a mockup or a low-fidelity wireframe quickly with its quick scale feature. Its repeat grid feature saved me a lot of time and combined with its quickly adapted components, I was able to re-size components on different screens all at once.