Teams with a live product in decline - bad ratings, crashes, churn - who cannot take it offline to fix it.

A mobile app in active decline: crashes, poor flows, a 3.4 rating trending downward, and reviews written by genuinely angry people. The commercial consequence was that enterprise clients had stopped onboarding their employees, so the app was actively losing B2B contracts.

Ran two tracks in parallel: stability and experience. Triaged crash data with engineering and prioritized the crash-prone paths that also sat on high-traffic flows, unglamorous work, but nothing else mattered until it was done.

Rebuilt navigation around what users actually came to do, which the analytics and the reviews agreed on and the existing IA did not reflect.

Redesigned corporate onboarding specifically, since that was the flow enterprise clients were judging the product by.

Shipped incrementally against a live product with an active user base, staged releases, monitored, no big-bang relaunch.

Six months as design lead, embedded with mobile engineering. Release-by-release, with rating and crash rate reviewed weekly as the primary success measures.

Monthly active users up 45%

35 new corporate clients onboarded within four months

App Store rating improved from 3.4 to 4.6

NPS improved from 48 to 63

Crash rate down 78%

Feature adoption up 52%

Figma

Miro

Mobile performance optimisation

Turnaround on a live product in decline. Typically 6–12 weeks: diagnostic across analytics, reviews and crash data; prioritized fix sequence; staged redesign shipped incrementally.

Typical investment: $5,000 – $10,000. Diagnostic and prioritised roadmap only: $2,000.