Founder-led e-commerce and DTC brands capped by manual operations rather than demand.

A strong artisan candle brand stuck at $10,000 MRR - not for lack of demand, but because every sale, order and invoice was handled by hand. The founder was the constraint, and no amount of additional marketing was going to change that.

Built a complete Shopify storefront and layered an automation system underneath it: inventory sync, abandoned cart recovery, email flows and automated invoicing.

Designed the storefront around average order value rather than conversion alone - bundling and post-purchase paths, because a handmade product with real unit costs needs basket size more than it needs traffic.

Set up abandoned cart and post-purchase email flows in Klaviyo tied to actual buying behaviour rather than a generic sequence.

Documented the whole system so the founder could operate it without me, which was the actual deliverable.

Three weeks end to end. Worked directly with the founder, prioritising by what was consuming the most of her time first.

Three weeks end to end. Worked directly with the founder, prioritising by what was consuming the most of her time first.

MRR grew from $10K to $45K over three months

Operating costs down 30%

Founder's admin time reduced from roughly 60 hours per week to 8

Cart recovery rate 22%

Average order value up 18%

Customer acquisition cost down 41%

Shopify

Klaviyo

Inventory automation

Payment optimisation

Revenue jumped from $10K to $45K MRR in 90 days (350% growth). Operational costs dropped 30%. The founder's time commitment went from 60 hours per week to 8 hours per week. Cart abandonment recovery captured 22% of lost revenue. Average order value increased 18%. Customer acquisition cost dropped 41% because the founder could finally focus on marketing instead of operations.

Shopify build with operations automation. Typically 2–4 weeks: storefront design and build, automation setup, documented handover.

Typical investment: $4,000 - $8,000.