Boutique Hotel Booking System Revamp
Victor Enesi
Hotel Bookings: 23% Increase, 35% Lower Acquisition Cost
Airport hotel 100% OTA bookings paying 18-25% commission. I designed conversion-optimized booking competing with OTAs, airport search targeting, trust signals, real-time availability, SEO.
Result: Bookings up 23%, CAC down 35%, ops costs down 50%, 40K+ monthly visits, 60% direct bookings (vs 0%), $180K annual OTA savings, 18% higher booking value.
Airport hotel 100% OTA bookings paying 18-25% commission. I designed conversion-optimized booking competing with OTAs, airport search targeting, trust signals, real-time availability, SEO.
Result: Bookings up 23%, CAC down 35%, ops costs down 50%, 40K+ monthly visits, 60% direct bookings (vs 0%), $180K annual OTA savings, 18% higher booking value.
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Posted Apr 25, 2026
Designed multi-city booking system increasing direct hotel bookings and reducing marketing costs.
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Timeline
Apr 25, 2022 - Jun 25, 2022
