Kwiq: Crypto Marketplace Redesign by Victor EnesiKwiq: Crypto Marketplace Redesign by Victor Enesi

Kwiq: Crypto Marketplace Redesign

Victor Enesi

Victor Enesi

Kwiq - a one-month pivot from gift cards to crypto

The Problem

Who this is for: Fintech and crypto products where the conversion problem is trust, and where an ambiguous step costs you the user permanently.
The situation
Kwiq needed to become a full crypto marketplace, having started as a gift card trading app. The interface was dated, the flows were clunky, and the incoming audience is structurally sceptical - crypto users have been burned and assume the worst about any interface they do not immediately understand.
What I actually did
Redesigned wallet management, crypto-to-fiat conversion, KYC onboarding and real-time market data inside a one-month window.
Treated trust as a design surface rather than a copy problem: showing network confirmations honestly, stating fees before commitment rather than after, and never using a loading state that could be mistaken for a failed transaction.
Redesigned KYC as the highest-drop-off flow it always is - explaining why each document is required at the point of asking, which is the cheapest available intervention.
Prototyped in Framer and tested before engineering wrote code, which is the only way a one-month redesign is defensible.
How I worked
One month, end to end. Aggressive timeline handled by prototyping first and validating with real users before committing anything to build.
What the client reported afterwards
Figures reported by the Kwiq team following relaunch.
$220,000+ in crypto transactions within four months
22,000 downloads within six months
Session duration up 5.3 minutes
4.5 App Store rating
Transaction completion up 67%
Stack:
Figma
Framer
Crypto UX
KYC flows
Similar engagement today
Fast redesign of a fintech or crypto product under deadline. Typically 3–5 weeks: audit, redesign of core transactional flows, tested Framer prototype, engineering handoff.
Typical investment: $4,500 – $8,000.
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Posted May 14, 2026

Redesigned Kwiq app into a trusted crypto marketplace, increasing transaction completion rate by 67%.