Brand kit and shop building for digital brand.

hired during the strategy phase of the brand development process by a young designer hoping to sell digital content on Etsy. The creator was new to use of social media and had no existing brand documents.

Together, the client and I were able to build a brand identity for their creations and turn that identity into a brand kit that they could use for a unified look and style. We were also able to go over the benefits of different hosting platforms and ultimately decide that the best platform for their long term growth was Shopify.

I built their Shopify store in accordance with their brand guidelines, set up Pinterest, Instagram, and Meta advertising, helped plan a content calendar and release calendar that were realistic and engaging, and even selected items for the client to sell alongside their digital content for the best results in their shop.