Client Himmense is a UK-based men’s wellness brand focused on performance supplements and health optimisation. I worked with Ronak, the founder, to design and build a high-converting landing page for an upcoming A/B test campaign aimed at increasing average order value through a bundle offer.

Challenge Ronak wanted a dedicated landing page (hidden from the main navigation) for paid traffic, structured like other successful DTC pages. The goal was to test a new product bundle and streamline the conversion path, offering a direct-to-cart experience with compelling, benefit-led content. Role I handled the full design and build process. In Figma, I crafted a bespoke landing page layout inspired by high-performing DTC pages, structured around a problem/solution flow, benefit blocks, social proof, price breakdown, and strong CTAs. I also created custom badges, icons, a price table, and a promotional banner using brand-consistent styling. Process:

Kickoff call to define funnel goals and map out structure

Designed desktop and mobile layouts in Figma with two revision rounds

Integrated copy and placeholder images provided by the client

Developed the page in Replo using scalable, reusable components

QA and placeholder setup for future product images ahead of go-live

Results Design and development were delivered on schedule. While the page isn’t live yet due to product packaging timelines, Ronak was very happy with the process, flexibility, and final build, ready to go live once assets are finalised.