Challenge
They needed a complete PDP template overhaul to improve layout, visuals, and overall conversion performance through stronger structure and CRO elements.
Role
I handled both the page design and development. The design strategy focused on creating a modular, conversion-optimised layout in Figma that was visually engaging and on brand. I then built a scalable, responsive template in Replo using reusable components and clean styling aligned with the brand.
Process: