Client Siluet is a luxury wellness brand offering at-home Pilates reformers for women across the US. I worked directly with the founder, Tristan, to support the brand’s marketing efforts with high-converting landing pages and advertorial builds.

Challenge Tristan needed a Replo expert to design and build custom landing pages for various paid funnels. The pages needed to be performance-optimised, visually aligned with the brand, and flexible enough to scale as new campaigns rolled out. Role I led both the design and development. On the design side, I focused on building a high-converting structure tailored to paid traffic, balancing product education with social proof, outcomes, and strong CTAs. Visually, I had full creative freedom since the brand identity wasn’t fully locked in. I leaned into their existing colour palette and typography, which already conveyed a premium feel, and applied a clean, minimal layout to elevate that further. The result was a refined, luxurious aesthetic that aligned with the brand’s wellness positioning while keeping the structure simple and conversion-focused.

For development, I built the page in Replo using a modular framework that kept the layout organised, scalable, and easy for the team to duplicate or adjust across future campaigns. Process:

Collected all content and direction from the client

Created an initial design concept in Figma

Collaborated on revision rounds to refine the layout

Developed the approved design in Replo with a focus on speed, responsiveness, and scalability

Results The client loved the outcome and the page is now live. It’s still early to report results, but I’ll hopefully remember to update this case study when the data’s in.