Headless Shopify Store Development for Stoopid

Stoopid is an Indian D2C brand that sells flavoured birchwood toothpicks in three flavours: Atomic Apple, Mad Mint and Classic Cinnamon. The brand is loud, playful and a little unhinged, so a template Shopify theme was never going to do it justice. I built their store as a fully coded, headless Shopify build: a custom Next.js frontend on top of Shopify, with GoKwik handling checkout.

Live site: https://www.stoopidco.in

Development and commerce. I took the brand's designs and turned them into a fast, working store.

Custom storefront coded in Next.js and Tailwind CSS

Headless Shopify setup: products, variants, inventory and orders all live in Shopify

GoKwik checkout integration for payments

The branding, packaging and visual design were created by friends I collaborated with on this project.

A brand built on personality needs a site that feels as weird as the product, but still sells like a serious D2C store. That meant:

Lots of motion and interactive moments, without making the store slow or confusing to shop

Bundle-led pricing (1, 2, 3 and 5 packs, each with its own saving) that's clear at a glance

A checkout made for Indian shoppers, so people actually finish their order

A team that can run the store day to day from Shopify admin, without touching code

Shopify stays the backend: it's the source of truth for products, pricing, inventory and orders, and it's what the team already knows how to use. The frontend is completely custom code, so there are no theme limits on layout, animation or interactions. The brand gets a site that looks nothing like a Shopify store, with Shopify's reliability underneath.

Hero product carousel: switch flavours and the whole background shifts colour to match the pack

Scroll-driven feature cards that explain the product in the brand's voice ("The Ice Breaker", "Legal in Every State")

Shop and product pages pulling live product data from Shopify

Pack-size selector on every product (1, 2, 3 or 5 packs) with the saving shown up front

Variety Pack bundle section for people who can't pick a flavour

Product details, how-to-use, shipping and FAQ sections on every product page

Cart connected to Shopify that hands off to GoKwik checkout

Animated preloader: "Useful things, done stoopidly well."

Stoopid Sounds: a vinyl-style music player on the site that plays the brand's playlist, with a link out to the full playlist on Spotify

The Stoopid People: a draggable 3D photo dome of the community. Drag to explore, click to zoom

A "Don't Click" link in the nav, because of course

Frontend: Next.js and Tailwind CSS

Commerce backend: Shopify (headless)

Checkout and payments: GoKwik

Fully coded, no page builder

Development (frontend, Shopify and GoKwik): Krutik Raut, Infinity Linkage. Branding, packaging and design: Dhruvrajsinh Vala and Dhaivat Makadiya