“Pathways.org is a non-profit organization dedicated to celebrating each child’s abilities, and helping parents keep their baby on developmental track.”

 My job was to help them design their first mobile app, a content management system (CMS), and redesign their website.

We made it easy to:

Track baby’s development

Deliver personalized recommendations

Invite other caregivers to track baby’s progress

With hundreds of activities, milestones, abilities and more, Pathways needed to easily manage their content library for years to come. We included an analytics dashboard so they could understand how their content was helping their audience.

We opted for a mobile-first design that leaned into the app’s strengths and met parents where they were.

135k mobile downloads

4.8 stars

Gold W3 Award (Family & Kids)

Silver W3 Award (Education)

Good Housekeeping Parenting award

“I am a pediatric physical therapist... Of all the free apps (even the CDC developmental app), I would recommend this app to any parent seeking support for their child’s development.”

“The app is what takes Pathways from good to great as it is extremely user-friendly, simple to navigate, and still packs that great information in.”

“Absolutely love this app, I recommend all parents try it out. Bonus, ALL content is absolutely free!”

“This is the best milestone tracking app out there. Each milestone and ability has a video of a real baby to serve as an example, and you get weekly ideas for games and activities to do with your child to support development.”

“Tom played an important role in the success of our healthcare app, delivering UX designs that consistently exceeded expectations. What set him apart was his ability to think beyond the immediate ask. He approached the project as if it were his own, ensuring every design decision aligned with our long-term vision. His strategic insights meant we never had to worry about unintended constraints on future innovations.”

— Nick Kerndt, Senior Director of Digital Strategy, Pathways.org