Role: Lead Designer, Stratosphere Digital Responsible for end-to-end UI/UX

Popset is an on-chain social network meant to serve as an onramp to Web3 for Web 2.0 natives. My job was to help the client design v1 of their app, working closely with our developers to make sure our technical limitations were reflected in the designs.

We put a lot of care into designing Popset to be as familiar as possible while supporting all of the necessary web3 infrastructure, emphasizing:

A design intuitive to Gen Z and millennial users

Maximizing the content rather than details

Simplifying on-chain transactions

Using brand designs from The Branding People, I created App Store assets to showcase the app's features.

“The best part about working with Tom wasn’t just his deep understanding of UI/UX principles or his remarkable empathy for clients—it was how consistently he respected developers’ time throughout the process. He balanced creativity with practical solutions, simplified workflows and communication, and made sure we stayed on track without ever losing sight of creativity or what users truly needed.”

– Robert Stanica