Providing captions for Deaf, hard-of-hearing users

Tom Wellington

SignUp Media

Role: Senior Designer, Stratosphere Digital Responsible for extension UI, site updates, CMS and accessibility

SignUp is a Chrome extension that allows Deaf or hard of hearing people to enjoy movies with a real interpreter providing signed translations for them. My job was to redesign their Chrome extension, design a backend CMS, and update their new website.

Redesigning for growth

We gave SignUp's website and extension a modern facelift with support for more regions, languages, and streaming services. We also added new ways for users to request titles and donate to the platform.
The redesigned SignUp extension
The redesigned SignUp extension

Making an impression

SignUp is a free, mission-driven service that is life-changing for a lot of their users. To emphasize their impact, we designed a way to display impactful testimonials on their website.
SignUp's testimonials help draw funding and expand their user base
SignUp's testimonials help draw funding and expand their user base

Designing a custom CMS

To help SignUp grow, we created an easy to use content management system allowing them to manage and fulfill incoming title requests.
A screenshot of the SignUp CMS
A screenshot of the SignUp CMS

Ensuring accessibility

We underwent an accessibility audit from an outside firm and updated the extension with better reflow support and focus states.

Results

20,000+ installs
4.6 star rating
200+ movies added
“It was the first time she's had full access to a movie. Thank you, thank you!”
“...we surprised our 6-year-old daughter on her birthday with 'Zootopia' with the interpreter, and her jaw dropped.”

Reviews

“We watched ‘Moana’ on Thursday night, with the SignUp interpreter on. My six year old daughter's face was priceless. She loved it. She's not reading yet, so captions don't mean anything. It was the first time she's had full access to a movie. Thank you, thank you!”
“Thank you for your work! It's so amazing for my kids to be able to watch some of their favorites with captions. We've struggled to ways to see more signing, and this is perfect. My older son is deaf and uses sign, my older son is autistic and also uses sign.”
“This is an incredible resource! Thank you so much for the time and talent this took to develop. My son, who has non-speaking autism, is taking a high school ASL class and we are always looking at ways to see ASL in action.”
“Thank you so much for developing SignUp! My daughter is deaf, and can't read, and this provides her with the ability to enjoy movies via her native language of ASL.”

Thank you!

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Posted Mar 14, 2025

I designed and we shipped: - A website - A redesigned Chrome Extension - a custom CMS for their movie listings All of which are certified WCAG accessible 😎

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