A product for simple and intuitive crypto exchange with access to swap history.

The goal was to improve the user journey by increasing retention, swap completion, and trust — while reducing drop-offs and support load.

We also focused on building a clean, scalable design system for future growth.

Year: 2022 - 2025

Industry: Fintech / Crypto Exchange / B2C

Type: UX / UI / Design System / Dashboard / Branding / 3D / Motion

The exchange flow was overloaded, and the interface was outdated. Users didn’t clearly understand where they were in the process, and the team struggled to make changes quickly and safely.

Key problems

Unintuitive flow and unclear data presentation

Outdated visual design leading to low user trust

No unified design system

Risky and slow implementation of changes

No scalable approach to visual updates

A simplified, consistent flow would improve conversion

Clear presentation of data would reduce support tickets

Visual consistency would strengthen trust

Regular pre-release flow testing would help avoid critical issues

A component-based approach would speed up future releases

A refreshed visual style would make the product feel more modern and approachable

Collected and validated hypotheses with product, support, and marketing

Designed modular UX flows and layout structures

Updated color palette, icons, typography, and logo

Built components and screens within a unified design system

Maintained shared design foundations with B2B products

Tested exchange flows before each release

Continuously improved based on feedback and observation

The interface became more intuitive for all user levels

Support requests related to swaps significantly decreased

UI updates became faster and more stable

The brand’s visual style became more modern and trustworthy