A B2B dashboard for managing referral tools, tracking rewards, and accessing the API.

The goal was to provide B2B partners with easy access to referral stats, API tools, widgets, and marketing materials while keeping the interface simple and visually consistent with the core product.

We built the affiliate platform from scratch for a crypto exchange service.

Year: 2022 - 2025

Industry: Fintech / Crypto / B2B

Type: UX / UI / Design System / Dashboard / Branding / 3D

The old partner section was too basic, hard to use, and didn’t support key scenarios like API key customization or managing referral tools.

Main issues

Low partner engagement

Frequent support requests

Limited and unclear functionality

Poor visual consistency with the main product

A more flexible and intuitive interface would increase partner engagement

A better UX could help attract larger partners

Referrals tools and APIs would be used more if they were easier to set up

Visual consistency with the main platform would improve trust

Collected hypotheses from product, marketing, and support teams

Mapped out scenarios for different partner types

Designed UX: structure, behavior, edge cases

Built UI components and layout templates

Assembled a B2B design system

Released and gathered feedback from support and partners

The interface became simpler and easier to use for for all partner types

Support load was reduced

Components were reused across other products

Onboarding new partners became faster and smoother

The visual style became cleaner and strengthened brand trust

The design became scalable and easier to maintain