An online service where students and teachers can study school subjects.

Build a modern educational platform with an easy registration and login process, two types of personal dashboards (student and teacher), a calendar, schedule, and lesson management.

Establish a strong brand identity and a scalable visual system to support future growth.

Year: 2023

Industry: EdTech / E-Learning

Type: UX / UI / Branding / 3D / Design System

The platform was at an early stage with no visual identity or defined user experience.

Key problems

No logo, brand identity, or unified visual system

No landing page to attract and register users

No structured site flow or user scenarios

Lack of a component system for scalability

Needed to account for two roles with distinct use cases

A minimalist and structured UX will reduce entry barriers

Identity and 3D elements will make the product more engaging and recognizable

Clear separation of student/teacher dashboards will improve usability and engagement

A UI-kit and design system will speed up development and future feature delivery

Researched EdTech competitors and mapped user flows

Developed the logo, brand identity, and visual guidelines

Created 3D illustrations for the landing page and dashboards

Built the site flow and defined key user scenarios

Designed a clickable prototype to test UX solutions

Developed a UI-kit with components and tokens for scalability

Designed the main landing page with registration and login

Created two role-based dashboards

A unified brand identity and logo reflecting the platform’s values

3D visuals that enhanced the interface and brand perception

A landing page with registration/login converting visitors into users

Two complete dashboards for students and teachers

A UI-kit and prototype that enabled fast launch and scalability