Lenguahub: Language Learning Marketplace

Booking a language course abroad involves more decisions than most travel purchases. School, location, duration, accommodation, course type. The platforms serving this space were built for agencies, not for the people booking. Lenguahub came to me mid-evolution, moving from an agency service into a full marketplace and needing an experience that could compete with modern booking platforms on clarity and confidence.

The core problem was decision complexity. I restructured the journey around progressive disclosure: the right amount of information at each step instead of every variable front loaded at once. School listings, comparison tools, and interactive filters narrow the options without making anyone feel they are missing something.

Location as navigation, not a filter field. Geography is central to how this decision gets made, so maps, city based browsing, and destination flags make it tangible. People orient by where they want to go, then move toward the right school from there.

The path to booking. Detailed school profiles, course comparison, and a personal dashboard with calendar functionality carry someone from discovery to confirmation. Every step is explicit. No ambiguous states, no hidden information, no moment where you have to guess what happens next.

Built to scale. The design system holds consistent hierarchy, works responsively, and is structured to expand into new countries and languages without losing clarity.

Brand alongside the platform. A new logo and visual identity built to hold at marketplace scale, across school listings, comparison views, and destination imagery. The brand book documents the system so the team can extend it without redrawing the rules.

Timeline: 5 weeks. Year: 2025. I led product design and brand.