Suzuki Carry: Lead-Gen Site and Reusable Template

The client runs a portfolio of niche microsites, each one a lead generation tool for a related business. Suzuki Carry is the first: a content driven informational site about the Suzuki Carry mini truck and Every van, with inventory listings and purchase CTAs connecting to the import business behind it.

The brief was systems work disguised as a website. Build this one as a master template, clean and professional, scalable across the whole portfolio with only a logo and palette swap needed for each new brand.

Starting point. The existing sites had no visual consistency and did not read as credible B2B lead generation tools. The redesign set a new baseline: minimal, structured, conversion focused, and trustworthy to a buyer making a considered purchase whether they arrive from search or a referral.

The template. Four pages covering Home, Product, About, and Contact, the full journey from first impression to inquiry. Each page treats lead generation as the primary objective: CTAs visible without scrolling on every key section, a simple unambiguous contact form, and a content hierarchy that moves toward action at every step.

Built for reuse from the start. Colour tokens, typography scales, button styles, card components, and layout grids are structured so applying a new brand is a swap, not a redesign. The Figma file was organised and documented for clean handoff with a Loom walkthrough.

Build. WordPress with custom code, no page builder, which gives the client a CMS they can update without a developer. Basic SEO configured throughout: meta tags, heading structure, page titles, and mobile optimisation.

Timeline: 5 weeks. Year: 2026. I led design and the template system.