Ddriftt: Creator-Led Hotel Booking Platform

The travel booking market has a trust problem. Generic algorithms and paid placements do not reflect how people actually choose where to stay, which is by following someone whose taste they trust. Ddriftt was built on that: creators earn commissions recommending hotels, and travelers book on recommendations that mean something.

The hard part was not the booking flow. It was making three very different workflows feel like one coherent product. Creators, travelers, and hoteliers each need a distinct experience inside a single system.

Travelers. Discovery to booking without friction. Curated Staylists, collections built by creators, replace generic search results. Filters are smart and minimal. The path from inspiration to confirmation stays short.

Creators. Tools to curate stays, share recommendations, and track commissions, without leaving the product to run their business. The interface stays out of the way so the content does the work.

Hoteliers. A desktop first analytics dashboard: booking performance, creator driven traffic, and outreach in one place. The data layer was designed for clarity, so a hotelier can see exactly how creator partnerships translate into occupancy.

Visual language sits between warmth and precision. Neutral tones, serif and sans-serif in combination, rounded interactive elements, and photography that lets destinations speak. Motion is functional: hover states, transitions, and real time feedback that build responsiveness without noise.

Ddriftt launched as a modular platform, built to expand into deeper personalisation, advanced analytics, and a mobile app without a redesign.

Timeline: 5 weeks. Year: 2025. I led product design across all three sides.