The brief was simple: capture new leads ahead of the U.S. market launch. The creative response went above and beyond to become both a lead-gen effort and a meaningful, fun brand moment.

Developed a teaser site to give people a first impression of the brand through Cowboy’s take on U.S. cities in motion. Everyone could leave their email address while staying awhile to explore a layer deep, city by city. Awwwards Site of the Day for design and dev, which became Cowboy's single biggest traffic day of the year. Thousands of new leads gave the launch a kickstart which exceeded all expectations for the project.