Developed the Rider Stories editorial series. Interviewed and wrote long-form pieces sharing stories of Cowboy riders and their entrepreneurial pursuits. A common thread in the series emerged over time: find the courage to take risks and follow your intuition, and you'll keep moving toward your true path in life. These human stories embody the spirit of the Cowboy brand which became part of a newly created blog platform to also share product innovation stories through a similar lens.

Collaborated with Belgian photographer Thomas Nolf to capture portraits and daily life, in motion and at street level, to complement my writing.