Developed the brand strategy and voice for Skipr, a transit planning app. Wrote copy to make the brand identity tangible throughout the guidelines and for the primary product features. Some of the key elements where voice played a big role are included here.

Brought the brand voice into the comms and the app with a cheeky personality. Defined ways to mark the end of a trip, to see your carbon savings and to encourage future engagement with the app and brand.