Skipr | Brand Strategy & Voice
Cort Cunningham
Developed the brand strategy and voice for Skipr, a transit planning app. Wrote copy to make the brand identity tangible throughout the guidelines and for the primary product features. Some of the key elements where voice played a big role are included here.
Brought the brand voice into the comms and the app with a cheeky personality. Defined ways to mark the end of a trip, to see your carbon savings and to encourage future engagement with the app and brand.
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Posted Mar 29, 2024
Brand strategy and voice development. Copywriting for the product and brand identity to show how expressive the voice could be and where the tone might vary.
