Creative direction and copywriting for a new website to tell the story of the connected e-bike and to create desire for the 4th generation Cowboy range.

Blog and editorial series concept and production. Interviewed and profiled entrepreneurs in the community, telling stories of courage and the creative pursuit.

Concept, copywriting and content for a U.S. market teaser. Developed an award-winning site that garnered new leads through a fun, interactive web experience.

Brand strategy and voice development. Copywriting for the product and brand identity to show how expressive the voice could be and where the tone might vary.

Long-form writing for publications, city guides and blogs