Creative direction and copywriting for a new website to tell the story of the connected e-bike and to create desire for the 4th generation Cowboy range.

Concept, copywriting and content for a U.S. market teaser. Developed an award-winning site that garnered new leads through a fun, interactive web experience.

Brand strategy and voice development. Copywriting for the product and brand identity to show how expressive the voice could be and where the tone might vary.

Long-form writing for magazines, city guides and blogs