Name and tagline for your startup, product or service
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About this service
Summary
Let's dig into what makes your brand and product unique along with your company's bigger ambitions. I'll explore multiple concept directions with naming options for each. The chosen direction will guide final name(s) and possible taglines.
Process
Discovery – We'll have an initial session to get to know your brand's essence and what makes the product (or service) unique. I'll also review any existing materials that could help inform or serve as a starting point for the work.
Concept Creation & Naming – I'll propose a refined positioning or value prop if necessary, then explore 2-3 concept directions with potential names for each. We'll discuss together potential strengths/weaknesses of each direction (e.g. how certain names might translate across languages, if/how your team will trademark).
Concept & Naming Refinement – Once a direction is chosen, I'll refine the direction and naming to make sure we have a final set.
Tagline Writing – I'll write and craft a number of tagline options that stem from the final concept direction. I'll guide with ideas where the tagline could live.
Finalization – You'll receive a simple pdf summary of what guided the work, the "winning" concept/idea description and chosen name(s) and tagline. I'll be sure to note potential next steps for future creative exploration or product development.
What's included
Naming
2-3 concept directions with multiple naming options. Whether it's a single name or a group of names for an entire product suite, you can be sure they'll be informed by a creative idea.
Tagline
Tagline options based on chosen concept direction. Capturing emotion and a tangible benefit will guide the work.
Skills and tools
Brand Strategist
Product Marketer
Copywriter
Figma
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