Brand voice & tone definition and guidelines
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About this service
Summary
I'll aim to get to know your business and your brand and the overall strategic idea the team is working from to create your brand identity. Defining a voice, with clear attributes and characteristics, is one of the most important ways to make the brand strategy meaningful. Of course I'll write sample copy so you can see how to activate the brand through your new voice.
What's included
Voice definition & guidelines
Complete overview and definition of the brand voice, including key attributes, characteristics and sample copy. Also includes how and where the tone may vary across channels.
Workshop
Team session planned and conducted with exercises and stimulus to explore voice and tone possibilities and to ensure a voice that's right your brand.
Skills and tools
