Optty - Universal Payments Platform
Harshit Sharma
UX Designer
Product Designer
Product Strategist
Adobe Illustrator
FigJam
Figma
Optty
How I Designed a Universal BNPL Integration and Management Platform: 25% Adoption Growth with Sandbox Testing
🛠 TL;DR:
Redesigning Optty’s payment platform to cater to Merchants, Partners, and Super Partners through scalable solutions. Introducing sandbox testing, white-label customization, and dynamic payment management resulted in a 30% reduction in errors, a 50% faster implementation timeline, and a 25% increase in BNPL adoption.
❇️ Project Overview
✦ About the Client:
Optty is a payments platform revolutionizing how businesses manage alternative payment methods, including BNPL (Buy Now, Pay Later) and digital wallets. Designed to serve Merchants, Partners, and Super Partners, the platform required flexibility, scalability, and user-centric functionality.
✦ Project Name:
Optty: Scaling Payment Solutions for a Diverse Audience
✨ The Spark
✦ What Were the Client's Needs and Goals?
Optty sought to overcome the complexity of managing payments across its three verticals while ensuring ease of use, seamless integration, and the flexibility to customize solutions for larger enterprises. With a growing demand for BNPL and alternative payment methods, the platform needed to empower users to confidently adopt, test, and optimize these systems.
🚀 The Process
✦ How Did I Approach the Project?
Understanding Verticals:
Worked closely with stakeholders to identify the distinct needs of Merchants (small businesses), Partners (brands managing merchants), and Super Partners (large enterprises overseeing entire networks).
Designing Modular Systems:
Developed a multi-layered structure that provided tailored dashboards for each vertical, balancing simplicity and control.
Introducing Sandbox Testing:
Designed an environment where merchants could simulate real-world transactions, identify integration errors, and optimize payment flows before going live.
Customizing for Scalability:
Implemented white-label solutions for Partners and Super Partners to maintain brand identity while leveraging Optty’s robust backend.
Optimizing Payment Management:
Created an intuitive dashboard for merchants to configure, prioritize, and track payment methods, driving higher adoption rates and conversions.
Process of Making Payment Widget Live
Transaction History Trends in Dashboard
Widget Management
Table List that will apprar in each table
Design System
🤔 Challenges Faced
✦ Complex Hierarchies:
Balancing autonomy for merchants with oversight for Partners and Super Partners.
Solution: Developed a tiered, multi-layered system that streamlined workflows across user types.
✦ Integration Failures:
Frequent post-launch errors caused costly delays.
Solution: Introduced sandbox testing, reducing post-deployment issues by 30%.
✦ White-Label Customization:
Maintaining backend robustness while enabling full branding control for Partners.
Solution: Designed modular white-label systems, cutting implementation time by 50%.
📸 Project Mockups
✦ Visual Highlights:
Clean, modular dashboards for Merchants, Partners, and Super Partners.
Sandbox testing interface simulating real-world transactions.
White-label customization tools for branding without compromising functionality.
(Include screenshots or provide links to Optty’s platform showcasing these features.)
Dashboard
Payment Management
Optty Direct
Transaction Report in Reports & Analytics
📊 The Stats
✦ Results:
30% Reduction in Errors: Sandbox testing enabled users to identify and resolve issues pre-launch.
50% Faster Implementation: White-label solutions streamlined deployment for Partners and Super Partners.
25% Increase in BNPL Adoption: Merchants optimized payment flows using dynamic configuration tools.
Improved Conversion Rates: Real-time data insights allowed merchants to refine checkout experiences.
✦ Timeline: ~2 months
✦ Budget: $2500
✦ Deliverables: Comprehensive platform redesign, including sandbox testing, white-label solutions, and payment management systems.
💬 Client Testimonial
Harshit transformed Optty’s platform into a powerful, scalable solution. Their innovative design approach solved our complex challenges, and the results exceeded our expectations. From sandbox testing to white-label customization, every feature reflected thoughtful and effective design.
🚀 Want a Scalable Platform Designed for Growth?
Inspired by this case study? Let me design a tailored platform for your business, combining intuitive interfaces with cutting-edge functionality. Check out my Services and book today!
