Nexa is a digital branding agency specializing in helping businesses establish a strong online presence through strategic branding and marketing efforts. Nexa’s mission is to empower businesses by combining creativity and strategy to deliver impactful digital solutions.

I developed Nexa’s full brand identity, including its visual elements, to reflect its core values of innovation, professionalism, and creativity. The design was crafted to position Nexa as a forward-thinking, modern agency that resonates with businesses seeking a strong, credible online presence.

Brand Identity Design

Visual Identity Elements

Digital Marketing

The Nexa logo is a bold and dynamic design that perfectly represents the brand’s identity as a digital branding agency. The logo features a clean, thick typeface that exudes confidence and modernity, paired with an abstract icon formed by four overlapping squares in vibrant colors. At its core, the white negative space creates a subtle “N,” symbolizing the brand’s name while reinforcing simplicity and elegance.

The overlapping squares convey Nexa’s fluidity, transparency, and adaptability, highlighting its ability to craft strategic and tailored solutions for its clients.

The animation perfectly complements Nexa's identity, bringing the logo to life with dynamic movement and a vibrant rhythm. The fluid transitions between overlapping squares create new colors, symbolizing the brand's adaptability and forward-thinking approach. Each box moves seamlessly, ensuring no repetition of color, showcasing the diversity and creativity Nexa offers its clients.

This looping animation emphasizes that Nexa is not just bold but also in sync with the evolving digital landscape. It highlights the brand's energy and innovation while reinforcing its core values of transparency, fluidity, and strategic adaptability in empowering businesses to thrive online.

The design direction for Nexa was crafted to help establish it's identity, keeping it simple, flowing and most importantly color-connection to the vision.

For this, we wanted to make the iteration for the website simple. So we started on just the Hero section to drive the design direction of the whole landing page.

We looked at the icon and thought how to make an animative 3D section of it. The colors of each glass card comes together to form the iconic card that intersects with the letter N, but for this, we went with only the cards.