Global Brand Social Strategy and Campaign Management

I act as senior brand & social strategist on this project, partnering with paid media agencies and in-house brand managers to ensure brand alignment across quarterly campaigns.

Develop social and campaign strategies that aligned brand purpose with business objectives, then managed implementation through content calendars and test-and-learn approaches

Collaborate across agency teams to bring a social POV to the campaigns - basically made sure the brand didn't get lost in translation between different channels and markets

Create content plans for Q4/2025 based on local market activations and global opportunities, then analysed what actually worked to optimize performance

Coordinate between in-house brand managers and paid media agencies to keep everyone aligned and moving in the same direction

Keep an eye on cultural trends and made sure we weren't missing opportunities to stay relevant

Establish ways of working with local teams

Supervise social media and community managers

Johnnie Walker, Smirnoff, Captain Morgan, Baileys (Germany, Netherlands)

Zacapa (France)

Gordon's (Portugal)

Instagram & Facebook (organic + paid)