Brand & Social Strategy Development for Yasminn

Yasminn wanted to grow her personal brand with structure and study behind it. I developed the brand strategy & the social strategy so her message, positioning, and content would move in one clear direction.

Define who she is in the market and why it matters

Clarify message, themes, and stories she will tell

Build a simple system to guide content across platforms

Interviews and discovery to map goals, audience, and proof points

Positioning and value proposition

Messaging pillars and key narratives

Tone of voice and style rules

Visual directions to inform a future identity

Channel purpose and role per platform

Content pillars linked to the messaging

Series ideas and posting rhythm

Light format playbook for video, carousels, and stills

Simple QA and feedback loop to keep improving

Brand strategy deck with positioning, messaging, tone of voice, and story angles

Social strategy playbook with pillars, series, cadence, and examples

First month content plan starter with post outlines and hooks

Caption and script templates for repeatable creation

Clear positioning + simple content system = consistency over time. Yasminn knows what to say, how to say it, and how to turn that into weekly posts without guessing.