BEL Group — Social (Portugal)

Managed community and social activation for Portuguese brands across Meta and TikTok, acting as the brand voice while keeping strategy connected to global business objectives.

Prepared editorial calendars and content plans based on brand standards and platform opportunities

Engaged with consumers across Facebook, Instagram, and TikTok

Analysed community metrics and performance data, then suggested content optimisations

Developed and implemented social media activation plans designed to build communities and hit business targets

Stayed on top of social trends and platform features, bringing in best practices to maximize impact

Collaborated with community managers and designers to create social assets and manage briefing workflows

Built quartely/monthly content (organic) calendars, making sure content shipped on time and on-brand

The Laughing Cow, Babybel, GoGoSqueez, Limiano (Portugal)

Facebook, Instagram, TikTok