The client, a young and vibrant hemp/cannabis startup, wanted to enhance the visual appeal of their blog and website content. To help achieve this, I created a series of animated thumbnails that reflected the brand’s colorful, hip aesthetic.

These animations served dual purposes: some acted as infographics delivering quick, educational content on hemp and cannabis, while others highlighted key products. This approach helped boost engagement by offering dynamic, visually appealing content that stood out on their website.