A creative business coach needed engaging, recognizable social media content that reflected her handcrafted illustration style while promoting her services across multiple platforms.
02 — The Solution
Designed an ongoing series of 90s-inspired scrapbook carousels using handwritten elements, torn paper, vintage textures, dried flowers, and magazine-style cutouts.
Repurposed existing brand assets to maintain authenticity, incorporating strategic calls to action and adapting the designs for Instagram, LinkedIn, Pinterest, and Threads.
03 — The Impact
Created a cohesive, recognizable visual identity across social platforms while delivering a repeatable content format that balances storytelling, education, and service promotion.