Newsletter - Ontario Caregiver Organization

pauline

pauline ciano

Overview šŸ”Ž

I was in charge of creating content calendars, managing website content, and email marketing.

Problem & Solution šŸ¤

The issue was ensuring that the website was up to date and that any technical issues were resolved.
Goals/Requirements: • Manage website copy • Create updated web copy and landing pages • Create copy for email and newsletter marketing

Process šŸ›£

I would first come up with my initial draft and edit it in 3 phases. Each phase would add links, keywords, and effective SEO.

Results šŸŽ

Resulting in precise, updated, and impactful website and email templates that increased the overall traffic. A

Takeaways šŸ“£

I learned that there are always more tech savvy ways to save time when creating effective online content.
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Posted Jan 4, 2023

Written on behalf of The Ontario Caregiver Organization. A blog providing resources, support & events for the caregiver community from February- April.