Magazine — BFBG Awards
pauline ciano
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Posted Jan 4, 2023
Written on behalf of GabrielPR for: Sheldon, Sebastian, Jalen, Keon, Justin, Mikey, and Daniel. Issue 2) August-December 2020. https://bfbgala.com/magazine
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Overview 🔎
I helped market an event for black creators made by black creators. It was an honour to connect and be a part of a project that is inspirational. https://bfbgala.com/magazine
Problem & Solution 🤝
The issue was creating publicity for the project. By creating effective content there was an increase in publicity.
Goals/Requirements:
• Create effective press releases
• Create effective articles
• Utilize SEO
Process 🛣
I was able to create written copy that was related to the event. By using SEO and keywords this content was edited and able to effectively generate more publicity.
Results 🎁
Resulting in more publicity and sales to attend the event.
Takeaways 📣
This project taught me the importance of well written articles much of company's success can be attributed to the marketing. Great marketing also requires great content.